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Hair-growth Pill Hits Market

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Hair-growth pill hits market


Dec 2005


The Asahi Shimbun


The first oral prescription drug approved by the health ministry to treat male-pattern hair loss went on sale Wednesday at medical institutions nationwide.


Japan's hair-growth medicine market has been declining. But companies are expecting that Banyu Pharmaceutical Co.'s Propecia will revitalize demand for external treatments as well from consumers who would try both internal and external approaches.


The product was originally developed by Banyu's parent Merck & Co. of the United States. Officially named finasteride, the drug is sold in more than 60 countries.


Banyu Vice President Dan Feldman, who heads the company's sales division, said the Japanese market for hair-growth medicine is probably the world's largest.


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